Most folk have branding, too "Sizzling evocative romantic suspense" or some such (I made that up, I hope).
I am really hoping to go with a "path" type theme, garden paths going in different directions -- I've been doing rough mock ups of what I want (which might or might not be possible). So, if someone comes up with a brand for me (Journey into Fantasy with Robin D. Owens ??? or my standard blessing "follow your heart and magic will come" or "may a little magic always grace your life") that I actually use, I will send them arcs for the next 2 years.
As for formatting, I'm thinking 2 column wordpress, somehow linked to this blog, and with the reads, worlds and bookshelf pages.
Love to all,